Benefits of Writing a Book
Creating Your #1 Marketing Tool

Ann McIndoo, Author’s Coach
Author, So, You Want to Write!

Why write a book? As an entrepreneur, speaker, consultant, trainer, or any professional that markets their services, having a published book gives you a tremendous advantage over your competition. Not only does it give you a product to sell or use as a marketing, promotional or positioning tool, it makes you the expert, your book proves your expertise. Writing a book shows your passion and commitment to your business: you took an extraordinary journey and wrote a book.

Your published book will attract clients, open many doors for you to present, create new possibilities for building your business and generating income in a variety of ways.

Imagine speaking to a prospect about your services and then presenting them with a signed copy of your book! Your book is a very powerful tool that will associate you and your services to them. Whether or not they read your book, they will see it and think of you, your services and level of professionalism and commitment. A book provides you with an influential competitive edge.

Here are some additional benefits of writing a book:

· Gain Credibility and Name Recognition
· Increased Perceived Value of Your material or Resources
· Creating a Platform
· Creating Ancillary Products
· Invitations to Speak
· Higher Speaking Fees
· Higher Consulting Fees

Let’s talk about creating a platform for your business. What does this mean? A platform is your foundation for creating ancillary products based on your content. What income-producing ancillary products can you create based on the content from your book? Lots and lots!

Here are just a few:

· Ebook
· Audio Program
· Coaching Program
· Workshops / Seminars / Events
· DVDs
· Tele-seminars
· Podcasts

All of these products can be created based on the content of your book. You simply repurpose them and sell them online via your website and blog.

You can also create Special Reports, “Tips” and “Secrets” about your industry that solves your client’s problems – these can be used as bonus gifts, sign-up inducements and used as outlines for an interview. Again, all of these products are based on the content of your book.

Having a book can create a whole new dimension to your business – online. A published book can attract attention online via your website, blog, links to other websites, press releases, internet radio interviews and pod casts. If you are interested in passive avenues of income, marketing your book and ancillary products online can produce amazing results.

These are just a few reasons why writing a book can be a great experience, produce a phenomenal business tool and create extraordinary results for you.

Let me know how I can help you write yours!

To your writing success!

Ann McIndoo, Author’s Coach

Ann is an Author, Speaker and Author’s Coach. Ann spent 2004 with Anthony Robbins as his Creative Assistant on his new book and describes her year with Tony as “a university, like no other, on the art of writing a book”. She has helped authors produce more than 100 books via her Author’s Boot Camps, Private Author Retreats and Author’s Coaching program. She can be reached at

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